Pikasso and Darabase partner to provide AR Outdoor Media technology to Middle East & Africa
Pikasso, a leading Out-of-Home advertising company in the Levant, North and West Africa and the Caucasus has entered into an exclusive partnership with Darabase, the UK headquartered Augmented Reality (AR) Outdoor Media company to launch a range of innovative mobile AR advertising products across its 13,000+ Billboards and Screens.
Advancements in mobile technology now mean that there are an estimated billion global users every month of AR content. Through Darabase’s technology and platform, Pikasso now offer a range of engaging and immersive AR experiences to their brand advertising partners that can be triggered from screen and poster based media on the viewer’s mobile device.
Advertisers are now able to bring to life their OOH campaigns with 3D, video and audio content, driving both campaign engagement and brand recall as well as a new digital layer of data and analytics to their activity, driving users directly from the OOH media to a digital call to action.
Darabase’s unique products make it simple and cost effective for Pikasso and their agency and brand clients to create AR experiences using their existing digital campaign, web and mobile assets. For more complex and unique AR experiences, Darabase also offers a turn-key solution to create and serve bespoke campaigns.
Antonio Vincenti, Chairman and CEO of Pikasso said,
“We are delighted about our partnership with Darabase to deliver Augmented Reality enhanced compelling and magical Out Of Home activations. AR activations are highly innovative but have historically come with significant complexity. Darabase came up with 4 ready to use, augmented reality solutions, for agencies and brands to select from. Through this partnership with Darabase we will be able, once again, to bring cutting edge OOH innovation to our markets & clients.”
Dominic Collins, CEO of Darabase added,
“We are delighted and honoured to be entering this significant partnership with Pikasso which enables Darabase to expand our technology and activity across large parts of the globe where we currently do not operate. Pikasso have an unrivalled reputation and reach in their territories and we are excited to partner with them to bring new levels of innovation to their advertising clients and harness the opportunities that AR outdoor media will create.”
Pikasso is the number one Out-of-Home advertising company across the Levant (Lebanon, Jordan, Iraq), leader in North Africa (Algeria, Tunisia, Morocco), West Africa (Ivory Coast, Senegal, Mali) and the Caucasus (Armenia).
With more than 13,000 advertising faces, 450 digital screens, 73 exclusive concessions, a presence in 434 cities of 10 countries, and 300 highly qualified professionals, Pikasso places quality and innovation at the heart of its development to constantly meet its clients' needs.
The Group operates in all the fields of Out-of-Home: Billboards, Large Formats, Digital, Street Furniture, Transport advertising, and Malls.
For more information, please visitwww.pikasso.com
Darabase is a turnkey platform and solution for brands, advertisers and retailers wanting to run immersive Augmented Reality Outdoor Media, layered on the real world.
Darabase augments existing outdoor media screens and billboards with world-scale Augmented Reality content. In addition it delivers AR campaigns in iconic locations and provides scale geographic coverage through a "Run of World" AR inventory network.
Darabase’s platform enables property owners and retailers to protect, monetise and display AR content on their properties through a permission-based system while helping them understand what AR content is being placed and viewed in their locations.