media mea and Darabase partner to bring Augmented Reality to Digital Out of Home screens globally
media mea, a specialist digital signage and programmatic Digital Out of Home advertising company based in Atlanta, GA, has entered into a partnership with Darabase, the UK headquartered Augmented Reality (AR) Outdoor Media company, to leverage their combined technology to launch exciting new advertiser solutions and content to partners across the world.
There are now an estimated one billion monthly users of mobile AR globally as a result of the rapid advancement of consumer technology. Through Darabase’s technology and platform, media mea can offer a range of engaging and immersive AR experiences to their brand advertising partners that can be triggered from screen-based media on the viewer’s mobile device.
Audience engagement is key and advertisers are now able to enhance their DOOH campaigns with immersive 3D content in a unique new way. AR delivers enhanced brand engagement and recall to screen media whilst acquiring a new level of data and analytics and driving users directly from the DOOH media to an online call to action.
Darabase’s unique approach and easy to enable products make it simple and cost effective for media mea clients to offer and create AR experiences using their existing digital campaign, web and mobile assets. For more complex and unique AR experiences, Darabase also offers a turn-key solution to create and serve bespoke campaigns.
Mohamed Ghalayini General Manager of media mea said, “Digital signage is an essential communication tool engaging audiences around the world in retail environments such as shopping centres, airports, and in large urban spaces. Darabase’s technology and platform helps us bring new differentiated experiences to consumers via our brand partners in a simplified and easy to buy way. ”
Dominic Collins, CEO of Darabase added, “Through this exciting partnership with media mea Darabase is able to offer AR communication solutions to many more advertisers in a range of new territories. media mea have an exciting set of solutions already in market and we are proud to offer our products through this partnership. ”