Augmenting Piccadilly Lights
Darabase is enabling a new innovative AR Outdoor Media product on the iconic Piccadilly Lights screen, in partnership with owner Landsec and Ocean Outdoor, specialists in global digital, super-premium screen locations.
Our technology connects spectacular Mobile AR interactive 3D experiences triggered from the iconic screen to audiences on location.
Synchronising Large & Mobile Screens
Using a range of techniques, including a virtual model to replicate the sweep and scale of the Piccadilly screen, we deliver large-scale Mobile AR experiences which amplify the big screen content on a viewer’s mobile handset.
The experiences can be both visual or audio only, using Darabase’s AR technology to synchronise audio content played through the viewer’s mobile and headphones as they watch the large screen content.
The creative potential to augment Piccadilly Lights with Mobile AR is huge. Audiences can use their handsets to pop a cork from a 3D champagne bottle to release a flow of bubbles, activate a virtual fireworks display, or play interactive games such as throwing a virtual javelin by flicking the spear across Piccadilly and into the screen as part of an Olympics experience.
Retailers can even use the latest in AR wayfinding to drive footfall from the screen direct to store, making their outdoor media even more effective and trackable.