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The rise of Augmented Reality

The impact on property media and intellectual property rights


AR enables users to occupy shared space with virtual objects as well as physical ones. Simulations of historical landscapes and spaces as well as entirely new ones are all possible. In the future we we may not be able to tell the real world from the augmented version. These technologies present new opportunities, routes to market and new ways to deliver goods and services to consumers. Yet, where there are great opportunities there are also challenges. 

This paper discusses some of the opportunities for business. It also describes some of the practical and legal challenges to prepare for, and what to do next

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