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About us

We believe the opportunity for GeoAR is huge, but for the benefits to become reality (pardon the pun), permission, best practice and the engagement of all parties is crucial. That's why we founded Darabase. It enables everybody to share in the potential upsides as the physical and digital worlds conflate.

Dominic Collins and David Bomphrey who between them have over 40 years experience of leading, managing and delivering digital, advertising, media and product business, from FTSE 100 enterprises to Silicon Valley start-up organisations.


Dominic Collins - CEO

Dominic has led many digital businesses and departments in executive and leadership positions across companies such as Jaunt VR, Sky, EE, Legal & General, Orange and Autotrader.

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David Bomphrey - COO

David has delivered major digital and marketing transformation programmes and developed consumer propositions across a range of sectors including telecoms, media and financial services, with companies large and small.

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Mark James - Head of Engineering

Mark is a technical leader with a track record of building and scaling tech start-ups, as well as delivering technical platforms for American Express, the English Football League, Bloomsbury Publishing and the European Space Agency.

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Andrew Fawcett-Wolf - Investor/Advisor

Andrew is a seasoned entrepreneur and angel investor with a deep global expertise in digital advertising, media and technology.

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Simon Williams -


Simon is CEO of NTT DATA in the UK & Ireland, part of one of the largest consulting and IT companies in the world and the broader Japanese NTT conglomerate.

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Simon Barlow - Location Data Advisor

Over the last 20 years Simon has worked with British government to help develop and integrate a common address and street platform for use in a wide range of day to day public sector applications. 

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James Klein -

Legal Advisor

With 20 years of experience, leader of the London corporate team James Klein has a broad range of corporate and commercial expertise. He also has a role as head of technology for the corporate division.

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